Attitudinal and Behavioral Loyalty

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Attitudinal and Behavioral Loyalty
george amissah, Consultant, Nigeria

Customer loyalty can be classified into attitudinal and behavioral loyalty. Have changes (advancement) in technology changed attitudes and behaviors? What of the increased competition in the economy? Customers are now well informed about the attributes of the goods and services. All these factors will impact customer loyalty.

The Impact of Technology on Customer Loyalty
Edwin A. Ortiz Mundo, Professor, Puerto Rico
Technology, especially information technology, can certainly be a game changer for many companies. As both production and supply become globally distributed and more people go online, procurement practices are bound to change as customers (business and individuals) try to capitalize on the cost saving advantages of global sourcing.



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