Combine Contingency Planning with SWOT Analysis

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Combine Contingency Planning with SWOT Analysis
Dr. Alan Williams, Professor, Thailand

There is a strong case for all companies / organizations to regularly do a serious SWOT analysis - all 4 boxes and combine that with Contingency Planning.
There is the possibility that a sudden Weakness, a sudden Threat, once it's identified, well thought-through and provided focus, can be turned into a Strength or turned into an Opportunity or an aspect of competitive advantage.



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