How to deal with the Media in a Crisis?

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How to deal with the Media in a Crisis?
Rachmah Amanda, Indonesia
Sometimes, it's hard for the company to deal with the media. If the case is 100 % black propaganda (such as libels or slanders) from others, is not too hard to gather all the fact for the press. But, if the cause arose within our own company, it's really hard to build the company image again through the media. So how can we deal with the media when the crisis is coming from inside our company?

How to deal with Media in a Crisis.
Maarten, Holland
Be honest to the media like you are always honest. Transparency in good governance is a forgotten thing, but is the only guarantee on survival. Journalists in particular will be surprised if there is an important player on the market being honest.

Crisis Management
Philemon Maboe, RSA
Be proactive and accept that there is a crisis. To ensure yor survival, never try to challenge the media. Address your internal staff about the crisis. Involve them when developing contingency plan. Appoint a communication manager to address the media as the need arises.

Proactive Crisis Management
Dan Corbett, Canada
An effective crisis management process will have a clear plan for dealing with the media and for ensuring that company spokespersons have appropriate training. Here in Canada we have had two recent serious events that demonstrate the value of having a clear proactive communications process. The first is a case study of how NOT to deal with a crisis- an explosion in Toronto at a propane storage facility. One employee was killed, thousands evacuated from their homes with serious damage to houses in the area. The second situation is a case study on how BEST to handle a very bad crisis. This event was in food safety, where a bacteria outbreak of listeria was found to be the cause of 20 deaths, mostly in seniors, from contaminated meat that was used in long term care facilities. Both events were tragic, caused much personal grief and will have a lot of lawyers busy on lawsuits. How the two companies handled the crisis is a case study in the value of having a proactive crisis management plan.


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