Every Cent of Earning is not the Holy Grail

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Every Cent of Earning is not the Holy Grail
Dr. Matthias Fertig, Manager, Germany

A facet of sustainability, in my understanding, is the wisdom to recognize and the energy to enforce superior interests which are not directly related to the success or failure of an endeavor in order to mitigate the loss of 'available power' in the economic system by using resources. The term 'available power' is the amount of resources in the ecosystem, available to conduct future projects.
The quality of sustainability management is then measured by the amount of 'available power' which is liberated, preserved or consumed by an endeavor. An economic system which has a positive balance, by executing a majority of projects with proper sustainability management, will provide a growing pool of energy (like a fertile terrain) for upcoming innovation. An economic system with a neutral or negative balance cannot grow effectively in an ecosystem with limited resources.
But how to act and decide sustainable?
First, in my opinion, it needs to be recognized that not every cent of earning is it worth to violate the sustainability and neglect the conservation law. It might be hard to decide which cent of earning should be spent for sustainability (i.e. 'wisdom to recognize') and it might be even harder to keep the creed and energy to enforce the decision (i.e. 'energy to enforce') since the earnings of sustainability can only be measured in a longer time frame and are sometimes not visible at first glance - this is one part of wisdom. It is precisely this lack of measurement and lack of immediate earning that makes the reasoning against sustainability easy.
Is the economic system competent for sustainability?
Not if every cent of earning is the holy grail. Sustainability is not for free but it is essential for durable growth and success in an ecosystem with limited resources!



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