Company Social-Economic Responsibility (CSER)

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Company Social-Economic Responsibility (CSER)
Javier Elenes, Business Consultant, Mexico

The raison dŽetre of an Organization is to CREATE VALUE:
- MVA (Market Value Added,
- EVA (Economical Value added) and
- HVA (Human Value added)
To comply with all the stakeholders (customers, shareholders, personnel, and society)
So consider to use CSER instead CSR.
As managing director of a bearing company in Mexico named CLEVITE DE MEXICO our first basic policy stated:
Comply with our SocioEconomic Responsibilities to the members of the company and society (customers, shareholders. personnel and society).
- The customers expect to receive value for the price
- The shareholders expect to receive a reasonable return on investment
- The personnel expect a job that satisfies their economical and social needs
- The society expect our firm to be a good corporate citizen (create jobs, pay taxes and take care of ecological environment.

CSER is Better
mohamed hesham khattab, Management Consultant, Egypt
I agree CSER is more general and better expressing the correct focus.

Thanks for your Comment 'CSER is Better'
Javier Elenes, Business Consultant, Mexico
@Mohamed Hesham Khattab: Thanks for your reaction "CSER is better". As you stated it is more general and focusing on the purpose of an organization being CREATE VALUE to ALL STAKEHOLDERS (to all menbers and the society in general).
The idea is to avoid the diminishing of the economic side. At the end of he day, in order to comply with social responsabilties, you will need money too.

Complying with Corporate Social-Economic Responsibilities
Javier Elenes, Business Consultant, Mexico
Complying with both responsibilities, ECONOMIC and SOCIAL goes hand by hand:
- We already made the assessment that at the end of the day you need money too to comply with the SOCIAL responsibilities (creating jobs, paying taking and take care of the ecological environment).
- To comply with the ECONOMIC responsibilities you need some services provided by the Society that you pay trough paying Taxes: You need personnel to produce your product (personnel educated by the society) roads to put your product on the market (roads paid by society), to collect your money and deposit in a bank you need police (police is paid by society. To sell your products you need healthy customers so you don't pollute the environment where your customers live.
So don't waste time and efforts to define what is first (Economic or Social responsibilities)
the key issue to focus on: building the corporate Abilities to Respond in order to comply with The CSER (Corporate Social-Economic ResponsAbility (Ability to Respond) creating value for all stakeholders, members of the vorporation and society in general.

You the Head of an Organization are the Driver and Shall Drive
Javier Elenes, Business Consultant, Mexico
You, the head of an organization are the driver... so you have to drive. Building the corporate abilities to respond, in order to comply with corporate social economic responsabilities creating value for all stakeholders, customers. shareholders, personnel and society in general. What are your key questions?
1. Are you creating value to the customer?
(Better than your Competitor
2. Are you creating economic value?
(to give a reasonable, return on investment to your shareholders, to pay an above-market salary to your personnel and to pay taxes on time in order to pay services received from society).
3. Are you creating human value?
(internally providing a job to your personnel as a mean to growth, and externally taking care of the ecological environment where your customer lives).

CSER - a Fantastic Idea!
Suman Rao, Turnaround Manager, India
I think looking at CSER rather than CSR is a fantastic idea. Integrating the financial and value creation objectives of the company with various stakeholder interests in particular and society at large is perhaps what our founding fathers wanted us to do.
Your post actually inspired me to look up the MOA of a company I had recently begun investing in. The founding father had envisioned a very similar vision clause 226. I think the vision and mission of a company to a large extent drives the motivations and directions in which next generations move.
Thank you & regards, Suman.


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