CSR and Selfishness
Olaf de Hemmer, Business Consultant, France
Thanks for underlining an interesting paradox ;-)
If you take a 'system' view of the company, you consider it as a collection of processes transforming inputs from all stakeholders (money from shareholders and bankers, products and services from suppliers, work and skills from employees, utilities from environment...) into outputs for all stakeholders (services for customers, money for suppliers, employees, shareholders, administration...).
Each one has to perceive more value in what he gets than what he gives to make the business run.
None of the stakeholders can be served correctly in the long term if the others are not!
Besides my doubt that 'the company' has a conscience of selfishness, its owners and other beneficiaries could have a selfish goal, but even then cannot achieve it without satisfying the other stakeholders goals?