The Begin and End of Corporate Responsibility


 
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The Begin and End of Corporate Responsibility
Jaap de Jonge, Editor, Netherlands

Where should your efforts to be or be perceived as a responsible corporation start, and where should they stop? In other words: which phenomena are or should be considered as external of your firm, and which phenomena are or should be considered internal to it?
Christopher Meyer and Julia Kirby say in HBR April 2010 ("Leadership in the Age of Transparancy") the answer is dynamic and depends on 3 S-es:
Scale: small externalities are generally ignored but can grow bigger and bigger and become internalities as a result.
Sensors: more and more technical and behavioral phenomena are measured with increasing sophistication.
Sensibilities: increasing sensitivity of firms for effects of stakeholder demands due to better and more transparent communication.

 
 
Corporate Responsibility
Leodegardo M. Pruna, Professor, Philippines
The beginning and the end of corporate responsibility are embraced in sustaining internal and external customer satisfaction and welfare.
 

 
Corporate Responsibility
Leodegardo M. Pruna, Professor, Philippines
I believe that corporate responsibility should base its precepts from the greatest commandments - love the giver of business life to the company, be just in dealing with competition with other companies and do the right things right for the good of the company.
 

   







 

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