Reasons for Corporate Responsability

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Reasons for Corporate Responsability
Mehran Nejati, Student (University), Malaysia

It's really important we understand the reasons for CSR and that what really matters is the stakeholders / customer perceptions about the underlying reason(s) for CSR.
If the CSR activities of a company do not fit its mission and are perceived to be merely profit-oriented, this will affect the perception of customers about the company negatively.

Underlying Reasons for CSR
Leodegardo M. Pruna, Professor, Philippines
Whether we like it or not, the company's life depends on profit.
Profit, however, should not be equated with greed. That is were CSR comes in.
Internal and external customer satisfaction should be given attention by way of products and services which are not only up to standards but beyond.

Reasons Underlying Corporate Social Responsability
Ismael Bena - MBA, Management Consultant, Netherlands
In addition to Mehran's contribution, I would like to add that the 'CSR' activities should also be in line with a company's (long term) competitive position in order to gain shareholders' acceptance and approval for these activities.
As Mr. Pruna correctly mentioned, profit accumulation is a key objective for companies to survive. Hence satisfying its owners/shareholders becomes fundamental when allocating funds outside core activities.



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Ismael Bena - MBA
Management Consultant

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