Building a Corporate Reputation Takes a Long Time
D.B.P. Huguenot PhD CFA, Management Consultant, United States
I agree with Mr. Dimri. There is no shortcut, no instant formula, no marketing effort that will build a sustained corporate reputation. Like personal character, it is something that comes from within and is earned everyday, mainly in the way you treat your people (empowered, humane) and the way you treat every customer.
It's also interesting how quickly reputation (character) is lost
. Example: Hewlett Packard company - before 1999 a company well respected in the market and by customers with USD MMM - IT budgets. All of that eroded quickly under an ineffective but command-and-control CEO. It is unlikely HP will recover it's culture, character and reputation, though it is under good management.
My points are "reputation quotient" is a doubtfully-measured thing that like a person has to do with character; it starts inside and is imbued outward
. Finally, like personal character, once damaged it's hard to reclaim