4G's for Social Media Marketing

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4G's for Social Media Marketing
Kozlovskaya Tatiana, Russia
I'd like to know your opinion and validation of my model for SMM activity: the 4Gs of social media marketing:
- Goals: your marketing targets
- Game: intention, a bit trick
- Generation: growing activity for getting results or realization
- Gain: results you've got in numbers or clear KPI.

4Gs of SMM
Efthymios Constantinides, Professor, Netherlands
Thanks for asking. It looks interesting, although the information is insufficient to pass a clear judgment.
What for example is the Game exactly? And how you translate these factors into a strategy? Have you published anything on this?



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