Web Marketing in Africa

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Web Marketing in Africa
Wilber Nabimanya Katungwa, Student (Other), Uganda

The speed of web marketing is a big challenge to marketers in Africa. We have a slow society, yet we have to particiate in international trade. Unless the mindset of most African people is changed I see a lot of trouble in the use of the 4S-es of the marketing mix in this region.

Even the Poor Can Use the Internet
bamtefa adedapo, ICT Consultant, Nigeria
The 4S Web Marketing Mix answers so many questions. The fact that it's research orientated and takes market trend, patterns and reaction makes it a powerful tool in marketing. I come from Nigeria and over here we just discovered that even the poor can use the Internet so web marketing is at its peak.

The African Market is Ready for E-marketing
Henry Mpofu, Student (MBA), Namibia
I tend to agree with Bamtefa. Web access is growing at a phenomenal pace in Africa. It is up to marketers to come up with web products that dove-tail nicely into the unique population groups of Africa. It is certainly missing the mark to think that African societies are slow.

Web Marketing in Africa
Austin Mac-Anabraba, United Kingdom
@Bamtefa adedapo: ..."even the poor can use the Intenet [in Nigeria] so web marketing is at its peak". Sir, this claim is ambiguous in my opinion. Can you explain "the poor" use of the Internet and also provide more insight into how "web marketing is at its peak" in a country where it cost more to have limited Internet connection than it is in the UK and power supply is far less predictable than the British weather.
It is true that web access is growing at great pace, but the chronic lag in infrastructural development is a huge barrier in terms of affordability and accessibility.


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