Marketing in the Internet Age

Web Marketing Mix > Best Practices Premium

Marketing in the Internet Age
Jeff R., US
We should not think about Internet Marketing, but about Marketing in the Internet Age.
The internet and similar (mobile) new technologies enable changes in many things: the position of customers, the way supply chains work, the availability of knowledge, new ways of learning, communication and interacting, etc, etc
The Web Marketing Mix is a useful tool to analyze this in a practical yet strategic way from the perspective of starting a new business website.


Benefits of Internet Marketing
Zhu, assistant to manager, China

Marketing is not Defined by What Media is Used
Rich Kottmeyer, Business Consultant, United States

Internet Marketing is Lacking in Africa
Wilber Nabimanya Katungwa, Student (Other), Uganda


4 P's in Internet Age
Michael Goss, Student (University), Ireland


Four Ps of Marketing Remain the Same
S Shyam Prasad, Professor, India

Marketing in the Internet Age
Jaap de Jonge, Editor, Netherlands



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