Strategy and Competitive Position

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Strategy and Competitive Position
yanney John Parker, Business Consultant, Ghana

The strategy depends on what a firm intends to achieve in the market. A competitive strategy is what firm needs to achieve higher results than its competitors.
A competitive position is critical for firms to become sustainable in the market. It requires certain ingredients, not just strategy but also the right leadership from the top management level. They are the ones directly influencing strategy implementation through their subordinates. Bains described the competitive position of the firm. This hinges different dimensions of industry structure which are used to determine firm performance in relation to the competitive products and services it is offering.



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