Competitive Positioning versus Core Competencies

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Competitive Positioning versus Core Competencies
Fadi Fares, Student (MBA), Saudi Arabia

Compare core competencies and competitive positioning? What do they have in common and what are the main differences...

Competitive Positioning and Core Competencies
Ryan, Business Consultant, Korea (South)
Hello Fadi Fares, I don't know this answer could be a good one but I'm thinking like this. Core competencies is a tool to understand strategically what we can do better than other companies and positioning is what we are doing in the market.
Thus before making a strategy you have to check the positioning and competencies not to check competencies and positioning. I hope it will be helpful to you.

What exactly is 'Competitive Positioning'?
Jaap de Jonge, Editor, Netherlands
We need to consider here with what we mean with the word 'positioning'. Often it means what Ryan says. See our summary of Ries and Trout's Positioning for more info.
But there is also the Positioning or Analytical School of Strategy Formation. And that is what I believe Fadi means.
If we compare the latter with core competence it's clear that both are strategy frameworks, both are analytical and both consider what we do well (and what not).
One philosophy starts the strategy process from considering our relative position versus the competition, the other one starts by considering and establishing certain absolute, unique capabilities we may have.
PS: Note that both of these views on positioning are NOT equal to Competitive Position (without the -ing at the end). That is our relative level of dominance in the market.



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