WHAT is Being Innovated? The 4 Ps of Innovation

Disruptive Innovation > Forum Log in

WHAT is Being Innovated? The 4 Ps of Innovation
Maurits de Jonge, Student (University), Netherlands

There are actually 4 things or objects that one can innovate:
  1. PRODUCT/SERVICE: Product innovation improves or changes the actual things (products or services) that an organization sells/offers. An example of product innovation is: the many improvements in computers or smart phones.
  2. PROCESS: Process innovation improves or changes the ways in which these products or services are manufactured or delivered. An example of process innovation is the use of robots to assemble cars in the automotive industry.
  3. POSITION: Position innovation improves or changes the context in which the products/services are presented to potential customers.
  4. PARADIGM: Paradigm innovation improves or changes the underlying mental models of what the organization does and what is its purpose or mission.
All of these 4 innovation objects can be improved either in a radical way (discontinuous, disruptive) or in an incremental way (step by step, continuous).



    Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.  

Special Interest Group Leader
Rick Mueller
Student (University)

More on Disruptive Innovation
Best Practices

Expert Tips


About 12manage | Advertising | Link to us | Privacy | Terms of Service
Copyright 2016 12manage - The Executive Fast Track. V14.1 - Last updated: 21-10-2016. All names tm by their owners.