Disruptive Innovation or Improved Technology?

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Disruptive Innovation or Improved Technology?
ISAAC E. OGBUKA PhD, Other, Nigeria

Disruptive innovation is only a means of improving existing products as it creates new, better and unexpected sets of values of products. Every modern organization should strive to maneuver by being able to identify trends and disruptors with the ability of acquiring them. Disruptive innovation is evolutionary and always good and better for the end-user.

Disruptive Innovation versus Sustaining Innovation
Sven T. Berg, CxO / Board, United States
The improvement of existing products or technologies, i.e. bringing a better product into an established market, is sustaining innovation.
Disruptive innovation takes one of two forms:
1. Selling an existing technology with a lower-cost business model to overserved customers, or
2. Competing against nonconsumption (seizing the white space).

Who Benefits...
victor de la cuesta, Strategy Consultant, United States
Not only the end-user benefits from disruptive innovation, but the community as a whole! Everybody gets some push forward everytime some innovation pops out!



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Rick Mueller
Student (University)

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