Newsletter Communication for Multiple Product Lines


 
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Newsletter Communication for Multiple Product Lines
Bergen, Manager, Netherlands

I have a communication dilemma. We communicate to our distri network via a monthly newsletter.
Our distribution network however don't all represent the same product lines. In total we have 60 partners, each partner represent one of in total 5 product lines.
So would you make the newsletter covering all 5 product lines, or would you create 5 different newsletters?
And what are the pro's and con's? Does anyone has a similar issue or can advise?

 
   















 

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