How to Investigate Cannibalization?

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How to Investigate Cannibalization?
Pietersen, Student (Other), Netherlands

How can we analyze cannibalization? I have to compare two travel companies (TUI Travel and Thomas Cook) and analyze the cannibalization. I have to look at the E-commerce part, but what should I look for, so I can say something relevant about it? Just to give you an idea of where I am with my thoughts, I can think of the similar services they provide over the Internet and through their travel agents, but what kind of data should I look for?

Anand H, Other, India
Hi Pietersen, just compare the "attributes" you are supposed to monitor and record as far as the saleability of these products / services are concerned, good luck!!!

Cannibalization Investigation
Mike Edson, Student (MBA), United Kingdom
Compare the sales of the old product before and after the introduction of the new one. You will have an idea.



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