Brand Irritation: a New Concept

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Brand Irritation: a New Concept
Pushyamitra, Entrepreneur, India

Are poor services irritating you?
Is less and wrong information given about the products or services by the marketing people made you angry?
If your answer is YES for both questions and it affects your next purchase decision in choosing that particular brand and its sister brand negatively, then the company is suffering from brand irritation.
Brand irritation means "a negative image created about a particular brand or company in the mind of a customer due to his/her bad experience with products or services or sales personnel behavior" and it reflects his/her decision in not buying other product/services of the same company or brand under the umbrella.... Register

Another Chance
Aleksandra Lah Steblaj, Consultant, Slovenia

Negative Branding
Ankit Kedia, India

Brand Irritation
Bernard Peek, Consultant, United Kingdom

Irritation and Customer Experience Management
Aaron Shaffer, Consultant, United States

Overcoming Brand Irritation
Doc Campbell, Business Consultant, Mexico

Brand Irritation Causes Loss of Customer
Tea Tan, Student (University), Singapore

Overcoming the Negative Impression
Dennis A. Tribble, Director, United States

Customer Irritation Because of Powerful Position
Ana Elizabeth Palencia, Teacher, Colombia

Consequence of Arrogance
Dennis A. Tribble, Director, United States

Brand Inconsistency Repackaged as Brand Irritation?
Cristobal Colón, Manager, United States

Brand Irritation and CVM
Biju T A, Professor, India


Brand Irritation Means Customer Irritation
Fernando A A Ranieri, Mechanical Engineer, Brazil


Lost Customers CAN be recovered
Sheikh Ghias Ahmed, Pakistan




Brand Irritation is Short Term
Leo van Sister, Holland


Brand Irritation is an Encapsulation
Sanjay Verma, Business, Kenya


Brand Irritation Normally Post-purchase
K.Subbaraman, Teaching, India

Brand Irritation Definition
aabaride, Consultant, India

Sanjay Verma, Business, Kenya

Brand Irritation Causes Bad Publicity
Raunak Yadav, Other, India

Brand Irritation Can Be Effective
Leo van Sister, Holland

Reasons for Brand Irritation
Srinivasan, Other, India

Thanks to All
Pushyamitra, Entrepreneur, India

Brand Irritation and Group Think
Sandra Maughon, United States

Brand Irritation
Augustine Brendan INYANG, Management Consultant, Nigeria

Erosion of Brand Perception
FRANCIS OWERA KODHIAMBO, Turnaround Manager, Kenya

Brand Irritation vs Brand Recognition
Morna McGAnn, Entrepreneur, United States

Two Causes for Brand Irritation
SANAJI, Teacher, Indonesia

Brand Irritation Related to Product / Service
onur karaaslan, Manager, Turkey

Two Causes of Brand Irritating
Kwabena Benni, Student (University), Ghana

Two Causes of Brand Irritation
Luiz Araujo, Manager, Portugal

Brand Irritation - Many Factors Together
kunal bhushan, Entrepreneur, India

Brand Irritation
Judas Makgoba, Manager, South Africa

Brand Irritation Because of Advertising
Elisa W. , student, France

Irritation Due to Sales Pressure
Saurav Ghosh, CEO, India

Is the Key in Irritation, not in Brand?
White, Other, United Kingdom

Brand Irritaton & Strategy in Organizations
Koki Ochieng, Consultant, Kenya

Brand Disgust
SraDa, Business Consultant, India


Customer Care Education
Koki Ochieng, Consultant, Kenya

Avoidance of Brand Irritation
Sanyambe Obert, Student (MBA), Namibia


Function for Brand Performance / Irritation
Sanjay Verma, Business, Kenya

Emotional Management
Koki Ochieng, Consultant, Kenya


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