Brand and Client's Loyalty in Banking

Brand Loyalty > Forum Log in

Brand and Client's Loyalty in Banking
Binh, Student (University), New Zealand

In my countryside (Binh Duong province, Vietnam) we have 55 banks at branch level and 150 at subbranche level that means the competition is so hard. Banks use many promotion policies for their mobilization and give loan to clients (business and personal).
In many years of observation, I saw that clients would simply deposit their money in banks which gave them a highest interest rate and donít care about a bank's ranking or brand.
In theory, I often hear experts say that clients will choose a good brand bank for their transactions (like a deposit, loan, money transfer money). But this is completely opposite to the reality in my hometown. And that's why I am doing a research project to prove this fact.
Please share your experience and opinion. Dis you do any research for this topic?



    Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.  

Special Interest Group Leader

You here

More on Brand Loyalty
Best Practices

Expert Tips


About 12manage | Advertising | Link to us | Privacy | Terms of Service
Copyright 2016 12manage - The Executive Fast Track. V14.1 - Last updated: 21-10-2016. All names tm by their owners.