Brainstorming Difficulties

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Brainstorming Difficulties
Thamrong Somchai, Engineer, Malaysia

Brainstorming is a great idea. Staffs at all level and spectrum shall be engaged in the entire process of the exercise.
Dfficulties normally cropped up in such sessions are the absense of shared values, internal politics and honesty. Interdepartmental rivalries can also be a problem in implementing the outcomes of the brainstorming result.

Purpose of Brainstorming
Anthony Belon, Entrepreneur, Malaysia
Differences in opinions expressed during a brainstorming session are expected and normal outcomes. The differences can become difficulties when participants misunderstand the purpose(s) of such brainstorming. Brainstorming is a process of team building - to have one common achievable organizational objective in the midst some differences in management approaches.



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Jeremy Lu

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