From 7 P's to 7 C's of Marketing

Extended Marketing Mix > Best Practices Premium

From 7 P's to 7 C's of Marketing
Omenugha Nelson Obinna, Student (MBA), United Kingdom

Anyone who has taken a marketing course learned about the 4Ps and later 7Ps of Marketing. They are Place, Price, Promotion, Product. Later People, Physical Evidence and Process were added.
However, there is no doubt that recently the marketplace has changed from an industrial-driven one to knowledge-based one; from just as a place for buying and selling to one of conversation and collaboration; and from a product-based economy to market-based economy.
Internet, digitalization, competition and globalization have changed the entire market space and have caused the above changes (Jobber and Ellis-Chadwick, 2013).

As a result, in the present marketspace, customers are now king and a key determinant of which way and how the market goes (Fill, 2011). Customers are now better informed and very selective, they seek personalization and want value from the market (Miles, 2012).

Consequently, the known 7 Ps of marketing are changed to 7 Cs to reflect these new mark... Register

History from Marketing 4 Ps to 7 Ps to 4 Cs to 7 Cs
Jaap de Jonge, Editor, Netherlands

From Marketing Mix 4 P's to 7 C's
KARTHIKEYAN, Manager, India

From 7Ps to 7Cs: Cost doesn't Cover all Pricing Aspects
KALEELUL RAHUMAN, Management Consultant, Saudi Arabia

From Organization to Customer Approach
Ricardo Bravo-Montenegro, Consultant, Peru

Consumer Focus yes, but Still with Product Value: 7PC
MUDUKULA MUKUBI, Business Consultant, Zambia

The Evolution of Marketing Remains Centered around Value
Yemi Smith, Management Consultant, Nigeria

7C - Cost Factor has many Sub-factors
Ibrahim Ali, Business Consultant, Saudi Arabia

From 7Ps to 7Cs Not for all Industries?
aziza abubakr, Other, Sudan

The 7 A's Marketing Mix - A Holistic Approach
Andreas J. Klemm, Other, Netherlands

An Issue with Connection
David Elmo, Turnaround Manager, United States

7Cs of Marketing Mix not for All Products and Industries
Khalil Rajati, industrial enginer, Iran

Development from 7Ps to 7Cs Interesting
Mkhumbuzi Ncube, Project Manager, Zimbabwe

4P to 7Cs Discussion
Patrick Mulvey, Management Consultant, United States


    Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.  

Special Interest Group Leader

You here

More on Extended Marketing Mix

Best Practices
Expert Tips


About 12manage | Advertising | Link to us | Privacy | Terms of Service
Copyright 2016 12manage - The Executive Fast Track. V14.1 - Last updated: 27-10-2016. All names tm by their owners.