What about Customers??

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What about Customers??
Irene, NZ
Sometimes I think marketers can get too hanged up with theories, that we forget the ' Customer Experience'. Though it doesn't start with a "P" per say but essentially they are the core of the Marketing Mix.

@ Irene
Stanislaw Maidanjuk, Germany
Take a look at the four Cīs: Customer, Cost, Capability, Communication... Itīs a marketing mix focusing on narrow markets, where you have to concentrate on customer satisfaction even more
("hidden champions", defined by Hermann Simon, would be the catchphrase in this issue)

P's of Marketing around Customer
Dante Cruz, Entrepreneur, Philippines
All these P's of marketing evolve around the customer. They are all managed to ensure satisfaction - or even delight of the client.



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