Rajesh Vyas, India How about Pace? I.e. The speed of introduction of new products.
Won't pace be a factor to be considered to get the First Mover Advantage?
Marketing success is a function of Pace in a big way.
Use Marketing Mix only After Product Launch Sebastien De C, Mauritius The marketing mix is only to be dealt with a product that is already on the market. It is only after the launch of the product that you may consider the marketing mix, not before. It is after its launch that you will decide how to position yourself on the market and which of the P's you will place more importance. Im not arguing that the speed to which you launch a product before competitions gets into play is not important, but for me it does not form part of the marketing mix.