Six Thinking Hats Helps Speedo Create New Record-breaking Swimsuit

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Six Thinking Hats Helps Speedo Create New Record-breaking Swimsuit
Gary Wong, Consultant, Canada

In 2009, Speedo’s research team began to brainstorm innovative ways to help swimmers go faster. They tried the Six Thinking Hats method of brainstorming, a green hat for creative ways to attack a problem, a black one to look at the feasibility of those ideas.
It opens up your mind,” research manager Joe Santry says. “We all have a strict path of how we get used to thinking. We used those techniques to pull out interesting facts and work around ideas.”
The full article can be read at It will be interesting to see how the Fastskin 3 system performs in the upcoming the London 2012 Summer Olympics.



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