Applying the Change Formula
Steve Player, Director, United States
We apply it quite often in helping organizations eliminate budgets. I first learned of the change formula from my coauthor Steve Morlidge when he used it to successfully begin moving Unilever beyond budgeting. Their effort was called Dynamic Performance Management. By 2011 Unilever had moved beyond budgeting
To start, identify what needs to be changed and focus on who is unhappy with the status quo and what makes them unhappy.
Then articulate the vision of what new method or approach will dramatically improve the organization. Help the team clearly see why the recommended changes clearly address the dissatisfaction.
Then gather enough of the first steps so that everyone knows that the first steps will result in improvement even if it does not fully implement the complete vision of the change. To get people started they just have to see enough to know that the change will result in a better place than where they currently are.