Can 'Product Design Capability' be a Resource for an Organization?

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Can 'Product Design Capability' be a Resource for an Organization?
Naveed Mushtaq, Professor, Malaysia

I am trying to fit Product (or Service) Design from the perspective of Resource-based theory, with a special emphasis on VRIN (or VRIO).
In this approach, product/service design is then being viewed as a capability which has characteristics of VRIN and could provide a competitive advantage to the firm over others who don't have such design capabilities.
Such a capability might become an important resource at firm level for the organization. Please add your reactions, experiences, tips; anything is welcome. Thanks.

RBV Resource View: Product Design
Nita, CEO, United States
One of the criticisms of RBV is that it doesn't really define what a resource is. There is a good journal article by Kraaijenbrink, Spender, & Groen (2010) that discusses this issue. If you want to look it up, it is 'The resouce-based view: A review and assessment of its critiques" from the Journal of Management 36(1), 349-372. It would be worth reading.
I THINK the issue you bring up is discussed in #8.
My personal opinon is that product or service design could definitely be a resouce. The author I mention suggests that even something as nebulous as economy of scale could be a resouce. Let's face it, not everyone can design good products or services, so to me it could definitely qualify as a resource.



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