RBV in Day to Day Planning

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RBV in Day to Day Planning
Sriraman Nellissery Ananthanarayanan, Manager, Saudi Arabia

RBV is used in during our daily operation although we give different names. Just an example: grade mix during sales and operation planning. - optimum use of resources to meet market demand that will give us maximum revenue.
In strategic planning RBV assumes a different role of what resources we need to develop in the next say 5-10 years to be competitive in market.



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