Conditions RBV are Seemingly Non-Complementary

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Conditions RBV are Seemingly Non-Complementary
Leodegardo M. Pruna, Professor, Philippines

The two limiting conditions for RBV to be earning sustainable supra-normal returns are seemingly non-complementary. Superior resources (Valuable) definitely is very necessary. But, to be protective of these resources (Rare, Imperfectly Imitable and Non-Substitutable) would pull down the inherent advantage.
Instead of these resources enjoying protection, they should be competitive against the rest to be sustainable.



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