Measuring the Effectiveness of Advertisements

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Measuring the Effectiveness of Advertisements
Rudramani Dash, Teacher, India

The effectiveness of advertisement can NOT be determined only by measuring the increase in sale, because there are various other factors that can also be responsible for increase in sale such as sales promotions, personal selling, direct marketing, word of mouth, etc.

Advertising Effectiveness
Inna Borodina, Professor, Russian Federation
The term "efficiency" means the effect on the result.
Quantitatively, it is a relative value.
Used communication tools (sales promotion, promotion etc.) are not important..
Important are ratio of revenue and expenses.
Selecting a way to influence is focused on economic outcome.



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