Impact of Advertising

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Impact of Advertising
H. Viswa Kiran, Professor, India

How to measure the impact of advertising on buying a product by customers? Is there any proof that a particaular advertisement has increased the sales of any product?

Impact of Advertising
Adrienne Noel, CEO, United States
A well-designed ad campaign will allow one to determine the effectiveness of an ad. However Internet advertising is the easiest medium to measure the cause and effect of a particular ad.



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