Brand Personality - Education - Social Media Marketing


 
Brand Personality Dimensions > Forum Log in

Brand Personality - Education - Social Media Marketing
Nicole Beaulieu, Professor, Canada

Interesting theory, particularly for private educational institutions transitioning from more traditional marketing strategies to social media tools (in Canada, anyway).
The brand personality of a college takes on a unique colour when applicants, students and alumni enter their responses (comments, likes) to Facebook entries. This can be initially scary (what if they "don't like") however it has proven to be rewarding and energizing for our institution; indeed, a great learning experience.

 
   















 

    Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.  


Special Interest Group Leader

You here


More on Brand Personality Dimensions
Summary
Forum
Best Practices

Expert Tips

Resources

About 12manage | Advertising | Link to us | Privacy | Terms of Service
Copyright 2017 12manage - The Executive Fast Track. V14.1 - Last updated: 26-6-2017. All names tm by their owners.