Adding Culture to 3C Model

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Adding Culture to 3C Model
BARNOLE Valérie, Manager, France

First, as a strategy person thinking that human resources / manpower is the strongest force to use in a comany, I would say that I prefer the 3C's the way Philip Grobbler defines it.
Second, I want to emphasize the importance of adding culture. In the case of a global or multinational company aiming at defining a global strategic plan that will have to be operated through adapted operational plan(s), it is crucial to take into account the crosscultural and intercultural factors. Ignoring it would lead to inappropriate operational plan(s) that would not meet the goals of the company.

3C --> 4C Model
lenworth grandison, Other, Jamaica
4C's, great idea I agree with you totally, but maybe you could define and suggest crosscultural and intercultural strategies that would help the organization achieve its goals.

3C ---> 4C Model
BARNOLE Valérie, Manager, France
Thanks a lot, Lenworth, I just emphasized what our Zimbabwe colleague proposed. I am convinced that cultures are the element missing in current governance. Even at the level of a new economic model, after the step of including biodiversity in the economy, we will have to reach the step of including the human being actually in the biodiversity in order to make CSR more efficient, that means including the cultural environment of the place of the economy and also the culture of the human being having to undergo a business process in all its span (employee, customer, leader etc). Then, when we'll reach the step of reversing the vision, that is to include economy within biodiversity and reach the level of co-viability, we'll have a new economical model that will be sustainable.
Many cultural (said traditional) ways of managing could be of use in management: see the way a village is built and lives in Mali: a pioneer finds a location, he welcomes people wanting to join, he leads the community, adding counselors to him, he allocates mission to families that they will pursue through generations. So this creates an intergenerational link that we are missing so much in northern economies. And also, it avoids the issue of non value adding competition, because there's no way one will take the "job" of the other due to the allocation. At the end of the heirs of a specific family, the pupils can take over: this brings the value and necessity of transmission. Africa is a knowledgeable place and I hope one day to start a study on this "cultural amendment" to management and global vision of economy for a sustainable economy model.

Culture in 3Cs
Aidan Grimes, General Manager, Ireland
Without culture, the 3Cs accounts for nothing - culture and organisational buy-in facilitate all strategic directional change.

3C --->4C
BARNOLE Valérie, Manager, France
Yes Aidan! Seems we are ready to plan a paper on this!!! I am about spending 6 months in TWAS (academy of science for the developing world), a structure aiming at developing research in developping countries, under UNESCO administration. I will have to work on the Euroafrica ICT FP7 project on building research capacities in Subsaharian Africa and I will try to get material for a paper. I'd really be happy to have your feedback or testimony on this matter. I am convinced that Africa is our long term culture. My ethical commitment is to built something that Africa needs, not something that "north" countries needs. It would not be a valuable economic model in my opinion.


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