Vision Statement

Knowledge Center

   

Description of Vision Statement. Explanation.

Contents

  1. Summary
  2. Forum
  3. Expert Tips
  4. Resources

  Print


 

Vision Statements?

Why register?

Definition Vision Statement. Description.


A Vision Statement is a written declaration of the Strategic Vision of a firm. It contains the desired future state at which a company hopes to arrive and is articulating the dreams and hopes for the business. It reminds the people in your firm of what you are trying to build.


Ideally, a vision statement has the following characteristics:

  • Focus on the future

  • Inspirational, hopeful

  • Provides clear decision-making criteria

  • Long-term oriented and timeless

  • Clear, not ambiguous

  • Memorable, easy to remember

  • Realistic, achievable

  • Aligned with the values and Culture of the organization

Leaders should communicate the vision regularly, create stories or narratives that illustrate the vision, act as role-models by embodying the vision, create short-term objectives compatible with the vision, and encourage employees to craft their own personal vision compatible with the organization's overall vision.


The term must not be confused with a Mission Statement.




Vision Statements Forum Help
To get access to this forum, you need to be a member: Please log in... | Register
  Formulating a Vision Statement
When trying to formulate a vision statement, which questions should people ask and try to find an answer to?...
     
Start a new discussion: Please log in... | Register

Vision Statements Special Interest Group


Special Interest Group

 

Expert Tips - Vision Statements Premium
Discover and utilize expert tips per method: Please log in... | Register

Resources - Vision Statements Premium
Access presentations, news and videos on each method: Please log in... | Register
 

News

Vision Statements
     
 

Videos

Vision Statements
     
 

Presentations

Vision Statements
     
 

More

Vision Statements
     

Compare with: Strategic Vision  |  Mission Statement  |  Strategic Intent  |  Moral Purpose  |  Ashridge Mission Model  |  Moral Purpose  |  CSFs and KPIs  |  Corporate Charter  |  Storytelling

Sponsor
Sponsor this knowledge center

Special Interest Group Leader
Expert? Become our Vision Statements SIG Leader.

All you need to know about management

12manage for:



Management Smart Card

12manage in:


The perfect souvenir for your education program




 

Return to Management Hub: Change & Organization  |  Communication & Skills  |  Ethics & Responsibility  |  Leadership  |  Strategy


More on Management  |  Return to Management Dictionary  | 

 

This ends our Vision Statement summary and forum.

Copyright 2015 12manage - The Executive Fast Track. V14.0 - Last updated: 28-5-2015. All names tm by their owners.