Vision Statement

Knowledge Center


Description of Vision Statement. Explanation.


  1. Summary
  2. Forum
  3. Expert Tips
  4. Resources



12manage is the worldwide knowledge network on management.

By signing up you get full access to all knowledge centers and discussion forums, including Vision Statements.

Why register?

Definition Vision Statement. Description.

A Vision Statement is a written declaration of the Strategic Vision of a firm. It contains the desired future state at which a company hopes to arrive and is articulating the dreams and hopes for the business. It reminds the people in your firm of what you are trying to build.

Ideally, a vision statement has the following characteristics:

  • Focus on the future

  • Inspirational, hopeful

  • Provides clear decision-making criteria

  • Long-term oriented and timeless

  • Clear, not ambiguous

  • Memorable, easy to remember

  • Realistic, achievable

  • Aligned with the values and Culture of the organization

Leaders should communicate the vision regularly, create stories or narratives that illustrate the vision, act as role-models by embodying the vision, create short-term objectives compatible with the vision, and encourage employees to craft their own personal vision compatible with the organization's overall vision.

The term must not be confused with a Mission Statement.

Vision Statements Forum Help
To get access to this forum, you need to be a member: Please log in... | Register
  Formulating a Vision Statement
When trying to formulate a vision statement, which questions should people ask and try to find an answer to?...
Start a new discussion: Please log in... | Register

Vision Statements Special Interest Group

Special Interest Group


Expert Tips - Vision Statements Premium
Discover and utilize expert tips per method: Please log in... | Register

Resources - Vision Statements Premium
Access presentations, news and videos on each method: Please log in... | Register


Vision Statements


Vision Statements


Vision Statements


Vision Statements

Compare with: Strategic Vision  |  Mission Statement  |  Strategic Intent  |  Moral Purpose  |  Ashridge Mission Model  |  Moral Purpose  |  CSFs and KPIs  |  Corporate Charter  |  Storytelling

Sponsor this knowledge center

Special Interest Group Leader
Expert? Become our Vision Statements SIG Leader.

All you need to know about management

12manage for:

Management Smart Card

12manage in:

The perfect souvenir for your education program


Return to Management Hub: Change & Organization  |  Communication & Skills  |  Ethics & Responsibility  |  Leadership  |  Strategy

More on Management  |  Return to Management Dictionary  | 


This ends our Vision Statement summary and forum.

Copyright 2015 12manage - The Executive Fast Track. V14.0 - Last updated: 8-10-2015. All names tm by their owners.