Vertical Merger

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Description of Vertical Merger . Explanation.

Definition Vertical Merger. Description.

A Vertical Merger is the joining or combination of two or more companies at different stages in the production or marketing process, such as the combination of a steel manufacturer with an automotive assembler such as Ford.

Such a combination occurs when two firms, each working at different stages in the production or marketing of the same good, combine. Unlike horizontal mergers, which take place where the two merging companies produce similar products in the same industry.

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Femi Adeoye - Poland

Company Merger and Information Strategy

"What's the impact of a company merger on the organisation's information system strategy?"

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Compare also: Vertical Integration  |  Vertical Agreement  |  Synergy

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End of description Vertical Merger . An explanation.