Value Proposition

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Description of Value Proposition. Explanation.

Definition Value Proposition. Description.

A (Customer) Value Proposition is a marketing statement by a firm that summarizes how it can provide value for a prospective customer. In other words: why a consumer should buy its product or use its service. It is the sum total of benefits a customer is promised to receive in return for the customer's associated payment (or other value transfer).

A sound value proposition is clear and concise and appeals to the customer's strongest decision-making drivers. Also, it should convince potential customers that the particular product or service will add more value than other similar offerings by other firms.

A Value Proposition is a key element of a Business Model.

Value Proposition Forum New Topic  |  Help Future Customer Value "Research about customer value is valuable, but does not generate direct insight into what customers will consider important in the FUTURE. However, future customer value is more important than kn..." Purpose of Value Proposition "Generally it's the same as a unique selling proposition. Because a firm would give that statement to the customers by which it can score over ..." Purpose of Value Proposition "What is the purpose of a value proposition? When do we use it?" Keep in touch with this topic Please log in... New Topic

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Compare with: Customer Satisfaction Model  |  Unique Selling Proposition  |  SERVQUAL  |  Positioning  |  Relationship Marketing  |  Customer Relationship Management  |  Competitive Advantage

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End of description Value Proposition. An explanation.