Value Proposition

Description of Value Proposition. Explanation.

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Definition Value Proposition. Description.

A (Customer) Value Proposition is a marketing statement by a firm that summarizes how it can provide value for a prospective customer. In other words: why a consumer should buy its product or use its service. It is the sum total of benefits a customer is promised to receive in return for the customer's associated payment (or other value transfer).

A sound value proposition is clear and concise and appeals to the customer's strongest decision-making drivers. Also, it should convince potential customers that the particular product or service will add more value than other similar offerings by other firms.

A Value Proposition is a key element of a Business Model.

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Recent User Comments

    			 
              - India
  	       
  		     purpose of value proposition
  	  		 "Generally its same as unique selling proposi.tion.Because a firm would give that statement to the customers by which it can score over other competitors or by that statements it'd try to convey the customers how the product is more valuable than the competitor''s product.So,according to me we use it to score points over competitor....or to make our products more saleable."
  			   
    	  		 0

    			 
  			   jawaher - United Arab Emirates
  	       
  		     Purpose of Value Proposition
  	  		 "What is the purpose of a value proposition? When do we use it?"
  			   
    	  		 0

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End of description Value Proposition. An explanation.