Undifferentiated Marketing

Description of Undifferentiated Marketing. Explanation.

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Definition Undifferentiated Marketing. Description.

Undifferentiated Marketing is a market coverage strategy whereby differences within a market are ignored. Everyone is assumed the same. The company attempts to appeal to the whole market with a single product (line) or service (line) and marketing strategy. A single Marketing Mix is offered to the total market. This approach typically relies on mass manufacturing, mass distribution and mass advertising.

Advantages: very cost effective, low marketing complexity, reaches anyone.

Disadvantages: ignores segmentation, may lead to disappointing sales, can be wasteful.

Undifferentiated marketing is advisable when the competition is (still) scarce and when the product has mass appeal.

Also called Unsegmented Marketing or Mass Marketing.

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Recent User Comments

    			 
  			   Lavdim - Albania
  	       
  		     Undifferentiated Marketing
  	  		 "If a company wants to expand its market share for example in the USA and customers have there almost the same preferences, then should the company make only one marketing mix for the whole market? The product is designed for residential and non residential market."
  			   
    	  		 0

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End of description Undifferentiated Marketing. An explanation.