Unaided Recall

Knowledge Center

   

Description of Unaided Recall. Explanation.

Contents

  1. Summary
  2. Forum
  3. Best Practices
  4. Expert Tips
  5. Resources
  6. Print
 

Definition Unaided Recall. Description.


A Unaided Recall is a market research technique used to test the effectiveness of brands, advertisements and commercials in which respondents are asked certain questions to learn whether they are familiar with a particular company, brand, slogan, product or service. For example a respondent may be asked to mention the names of any airline companies she knows, or any beer brands he knows.


Unlike the Aided Recall Technique (Example: "Do you know of the "Pepsi" brand?), consumers are not given or prompted the name of the target brand or product.


A problem with the unaided recall type of marketing effectiveness testing for advertisements is that in reality, consumers rarely, if ever, spontaneously recall an advertisement and some amount of cuing is needed to  perform the research.


The brand name that is first recalled ("top of mind") has a distinct competitive advantage in branding strategy, as it has the first chance of evaluation for purchase.


Unaided Recall Forum

Unaided Recall Special Interest Group


Special Interest Group

 

Best Practices - Unaided Recall Premium

Expert Tips - Unaided Recall Premium

Resources - Unaided Recall Premium
 

News

Unaided Recall
     
 

Videos

Unaided Recall
     
 

Presentations

Unaided Recall
     
 

More

Unaided Recall
     

Compare with: Brand Recognition  |  Brand Personality  |  Brand Asset Valuator  |  Brand Identity Prism  |  Brand Loyalty  |  Brand Management  |  Branding  |  Consumerization  |  Nielsen Ratings  |  Attention Model  |  Relational Capital

Special Interest Group Leader

You here


 

Return to Management Hub: Communication & Skills  |  Marketing


More on Management  |  Return to Management Dictionary  | 

 

This ends our Unaided Recall summary and forum.

About 12manage | Advertising | Link to us | Privacy | Terms of Service
Copyright 2016 12manage - The Executive Fast Track. V14.1 - Last updated: 10-12-2016. All names tm by their owners.