Trade Marketing Mix
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Trade Marketing Mix |
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Description of Trade Marketing Mix. Explanation. |
Definition Trade Marketing Mix. Description.
The Trade Marketing Mix are those elements of the Marketing Mix that relate to increasing the demand at wholesaler, retailer, or distributor level rather then at the end-user level. Typical examples of such elements are: trade advertising, personal selling, wholesale pricing, payment options, return services, special display allowances, promotional support.
Using the trade marketing mix, manufacturers aim to achieve a favorable position at distributors.
Compare with: Marketing Mix | 7 Ps | Vendor Managed Inventory | Multi Channel Marketing |
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End of description Trade Marketing Mix. An explanation. |
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