Target Marketing

Description of Target Marketing. Explanation.

Definition Target Marketing. Description.

Target Marketing is the process of communicating, marketing and selling products or services to groups of consumers with similar characteristics (market segments) that represent the best prospects for them. Such market segments can be defined on:

1. Geographic Segmentation

2. Demographic Segmentation (age, gender, income occupation etc)

3. Psychographics Segmentation (values, attitudes, social class, lifestyle and aspirations). Compare: Values and Lifestyles

4. Behavioral Segmentation (occasion, benefits sought, loyalty status, user status, buyer readiness)

5. Product differences

The term typically is similar to Niche Marketing and includes Market Segmentation and Positioning. Other approaches that are frequently used are developing a Marketing Mix, Advertising, Direct Marketing and Tie-in Marketing.

Compare with: Positioning  |  3 C's (Ohmae)  |  Marketing Mix  |  Extended Marketing Mix (7-Ps)  |  4S Web Marketing Mix  |  Competitive Environment  |  Competitive Intelligence  |  Competitive Position  |  Values and Lifestyles  |  Profit Pools  |  SOSTAC  |  Concentrated Marketing  |  One-to-one Marketing  |  Undifferentiated Marketing  |  Tie-in Marketing

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End of description Target Marketing. An explanation.