Synchromarketing

Description of Synchromarketing. Explanation.

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Definition Synchromarketing. Description.

Synchromarketing is the marketing approach intended shift the pattern of demand to dampen seasonal, irregular or inconsistent demand levels in order to synchronize the demand better to the ideal pattern of supply.

A well known example is the happy hour that many cafes around the world have to attract customers at earlier, non-peak times by offering two drinks for the price of one. Also Ski resorts offer reduced prices early in the ski season and increased price levels in the top season.

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End of description Synchromarketing. An explanation.