(Strategic) Vision

Description of (Strategic) Vision. Explanation.

Definition (Strategic) Vision. Description.

A Vision is the desired future state at which a company hopes to arrive. Essentially the strategic aim of the corporation. It is the imaginative picture of the future state of affairs a firm wishes to achieve. Vision comes from Latin videre - to see. A vision is typically a type of aim at a high and less-specific level in comparison to a medium-level Objective or a low-level Target.

Vision should not be confused with a Mission (the motives, drivers, principles which set a firm in motion: the combination of the corporate purpose, strategy, values, standards and behaviors) nor with Moral Purpose (a value that, when it is articulated, appeals to the innate sense which is held by some individuals of what is right and what is worthwhile).

Vision is similar to Hamel and Prahalad's Strategic Intent (an ambitious and compelling dream that energizes; which provides the emotional and intellectual energy for the journey to the future).

Often, the strategic vision is reflected in a summarized form in the Vision Statement.

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Compare with: Strategic Intent  |  Ashridge Mission Model  |  Moral Purpose  |  CSFs and KPIs  |  VMOST  |  Business Models  |  Corporate Charter  |  Storytelling  |  Strategic Analysis

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End of description (Strategic) Vision. An explanation.