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SOSTAC model


Description of SOSTAC®. Explanation.

 

Definition SOSTAC model. Description.

 

SOSTAC is the acronym to summarize the main steps of a strategic marketing process by Paul R. Smith (1990). SOSTAC stands for:

The beauty of the SOSTAC method is its simplicity. The approach is a useful to remember the main steps in creating a marketing plan.

 

Compare with: 5 C's of Marketing Strategy  |  Feasibility Study  |  VMOST  |  Customer Relationship Management

 

Return to Management Hub: Marketing  |  Strategy

 

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End of description SOSTAC approach. An explanation.

 

 

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