Selective Distribution

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Description of Selective Distribution. Explanation.

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Definition Selective Distribution. Description.


Selective Distribution is a form of market coverage in which a product is distributed through a limited number of wholesalers or retailers in a given market area.


Takes place when suppliers sell through a moderate number of wholesalers or retailers. This allows suppliers to have higher sales than in exclusive distribution and lets retailers carry some competing brands. It is also used where retail facilities, resources or image may have an impact on consumer impressions (for example exclusive perfumes are being sold in high-class specialty stores). Furthermore, certain products may require special facilities, such as a trained service organization.


Distribution ("Placement") is one of the 4 Ps of the Marketing Mix.




Selective Distribution Forum (2 topics) Help
  Distribution in Marketing Mix  - How does distribution contribute to an effective marketing mix?...      
  Influence of Selective Distribution on Markets  - In what way does selective distribution affect the market?...      



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