Retail Mix

Description of Retail Mix. Explanation.

Definition Retail Mix. Description.

The Retail Mix is a marketing term that refers to the variables that a retailer can combine in alternative ways to arrive at a marketing strategy for attracting its consumers. The variables usually include factors such as: merchandise variety and assortment and services offered, pricing, advertising, promotion and layout, store design, store location, and visual merchandising.

It is a specialized form of the Marketing Mix for Retailers.

Compare with: Extended Marketing Mix

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End of description Retail Mix. An explanation.