Qualitative Investment Analysis

Description of Qualitative Investment Analysis. Explanation.

Definition Qualitative Investment Analysis. Description.

Qualitative Investment Analysis is a subjective method of determining the value of an investment, especially securities, by examining a variety of non-numeric factors such as: 

• The quality of management.

• Employee morale.

• Industry change cycles.

• Innovativeness (R&D).

• Corporate reputation.

• Customer loyalty.

• Brand value.

Compare with: Quantitative Investment Analysis  |  Investor Sentiment  |  Behavioral Finance  |  Technical Analysis  |  Fundamental Analysis  |  Relative Value of Growth  |  Cognitive Bias  |  Bounded Rationality  |  Framing  |  Groupthink  |  Buy-Side Analyst  |  Sell-Side Analyst

Return to Management Hub: Decision-making & Valuation  |  Finance & Investing

More on Management  |  Return to Management Dictionary  | 

End of description Qualitative Investment Analysis. An explanation.