Public Relations

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Description of Public Relations. Explanation.

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Definition Public Relations. Description.


Public Relations is the field, practice and organizational function of managing the flow of information between an organization or an individual and the public.


PR representatives create, develop, and carry out activities, policies and programs to influence the public opinion, investors, partners, employees and other stakeholders about the organization, its products, or an idea.


Usually the PR-management try to enhance the prestige, image or goodwill of a company in the eyes of customers, suppliers, government, media, competitors, shareholders, employees and the society as a whole.

 

PR Activities and Media

Typical activities include the company's web site, press releases, speeches, publicity events or stunts, books, media, newsletters, brochures, and marketing collateral.

Traditional mass communication has declined and many traditional media outlets are seeing declining circulation in favor of online and social media news sources. As readership in traditional media shifts to online media, so have the focus of many in public relations. Social media releases, managing the online corporate reputation, search engine optimization, content publishing, and the introduction of podcasts and video are other burgeoning trends.

 

PR Disciplines

Typical disciplines of PR organizations are:

  • Investor Relations: communicating financial results and business strategy to influence investor sentiment.
  • Consumer Relations: gaining publicity for the company's products and services.
  • Crisis Communications: Communicating in case of a crisis.
  • Internal Communications: Communicating with employees of the organization.
  • Government Relations: communicating with and lobbying in local or national government organizations


Public Relations Forum (2 topics) Help
  What are the Differences Between PR and Advertising?
Hi there, what is the difference between Advertising and Public Relations? Thanks for your help......
     
  Quotes on Public Relations. Quotations
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Public Relations Special Interest Group


Special Interest Group

 

Expert Tips - Public Relations Premium

Resources - Public Relations Premium
Main Concepts of Mass Communication Management - Mass Communication, Advertising, Sales Promotion, Public Relations
Funny Intro to Marketing Concepts in 2 Minutes - Initial Understanding of Marketing Terms, Marketing Intro, Marketing Fun, Trainings, Workshops
3 Levels of Communication Skills for Managing and Leadership - Leadership, Communication Skills, Leadership Communication Framework, Barett
 

News - Public Relations

     
 

Videos - Public Relations

     
 

Presentations - Public Relations

     
 

More - Public Relations

     

Compare with: Stakeholder Value  |  Crisis Management  |  Corporate Responsibility  |  Corporate Transparency  |  Corporate Sustainability  |  Non-Governmental Organization  |  Lap Dog Theory  |  Guard Dog Theory  |  Watch Dog Model

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