Public Relations

Description of Public Relations. Explanation.

Definition Public Relations. Description.

Public Relations is the management function that creates, develops, and carries out activities, policies and programs to influence public opinion or public reaction about an idea, a product, or an organization.

Usually the PR-management try to enhance the prestige, image or goodwill of a company in the eyes of customers, suppliers, government, media, competitors, shareholders, employees and the society as a whole. Typical means include the company's web site, press releases, speeches, publicity events or stunts, books, media, newsletters, brochures, and marketing collateral.

Compare with: Stakeholder Value  |  Crisis Management  |  Corporate Responsibility  |  Corporate Transparency  |  Corporate Sustainability  |  Non-Governmental Organization  |  Lap Dog Theory  |  Guard Dog Theory  |  Watch Dog Model

Return to Management Hub: Communication & Skills  |  Ethics & Responsibility  |  Marketing

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End of description Public Relations. An explanation.