Public Relations

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Description of Public Relations. Explanation.


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Definition Public Relations. Description.

Public Relations is the field, practice and organizational function of managing the flow of information between an organization or an individual and the public.

PR representatives create, develop, and carry out activities, policies and programs to influence the public opinion, investors, partners, employees and other stakeholders about the organization, its products, or an idea.

Usually the PR-management try to enhance the prestige, image or goodwill of a company in the eyes of customers, suppliers, government, media, competitors, shareholders, employees and the society as a whole.


PR Activities and Media

Typical activities include the company's web site, press releases, speeches, publicity events or stunts, books, media, newsletters, brochures, and marketing collateral.

Traditional mass communication has declined and many traditional media outlets are seeing declining circulation in favor of online and social media news sources. As readership in traditional media shifts to online media, so have the focus of many in public relations. Social media releases, managing the online corporate reputation, search engine optimization, content publishing, and the introduction of podcasts and video are other burgeoning trends.


PR Disciplines

Typical disciplines of PR organizations are:

  • Investor Relations: communicating financial results and business strategy to influence investor sentiment.
  • Consumer Relations: gaining publicity for the company's products and services.
  • Crisis Communications: Communicating in case of a crisis.
  • Internal Communications: Communicating with employees of the organization.
  • Government Relations: communicating with and lobbying in local or national government organizations
Public Relations Forum
  International Public Relations and Diplomacy of Local Governments and Cities
In today’s world, the influence of a city can go beyond the political and administrative boundaries of its traditional geographic, legal or fiscal territory. Building relations with other countries with a view to promote their own interest is nothing...
  What are the Differences Between PR and Advertising?
Hi there, what is the difference between Advertising and Public Relations? Thanks for your help......
  Quotes on Public Relations. Quotations
Hi, do you know of a remarkable, humorous quote by a famous person or a proverb related to public relations?
Please enter a reaction to share it for other people to enjoy! Please use this template:
Author Name Year of Birth - Year of Death, sho...

Public Relations Special Interest Group

Special Interest Group


Best Practices - Public Relations Premium

Expert Tips - Public Relations Premium

Reasons Why People are Doing Voluntary Work

Voluntary work has long been seen as an activity performed mainly by unemployed individuals –mostly women, both in their youth and retired - because t...
Usage (application): Expectancy Theory, Corporate Social Responsibility, Stakeholder Perspective, Volunteers

Resources - Public Relations Premium

The Strategic Role of Public Relations and Communication in Business

Presentation about the role public relations and communications in business strategy implementation and execution. The presentation includes the follo...
Usage (application): Public Relations, Strategic Management, Corporate Responsibility, Stakeholder Management, Stakeholder Analysis

Main Concepts of Mass Communication Management

Presentation about 3 main concepts of Mass Communication Management: Advertising, Promotion and Public Relations. The following sections are included:...
Usage (application): Mass Communication, Advertising, Sales Promotion, Public Relations

Funny Intro to Marketing Concepts in 2 Minutes

Funny explanation of direct marketing, advertising, telemarketing, public relations, brand recognition, customer feedback, demand and supply gap, comp...
Usage (application): Initial Understanding of Marketing Terms, Marketing Intro, Marketing Fun, Trainings, Workshops

3 Levels of Communication Skills for Managing and Leadership

According to Barrett (2006) leadership communication can be referred to as the determined and purposeful delivery of messages by which leaders guide, ...
Usage (application): Leadership, Communication Skills, Leadership Communication Framework, Barett


Public Relations


Public Relations


Public Relations


Public Relations

Compare with: Stakeholder Value  |  Crisis Management  |  Corporate Responsibility  |  Corporate Transparency  |  Corporate Sustainability  |  Non-Governmental Organization  |  Lap Dog Theory  |  Guard Dog Theory  |  Watch Dog Model

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This ends our Public Relations summary and forum.

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