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Public Relations |
Description of Public Relations. Explanation. |
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Definition Public Relations. Description.
Public Relations is the management function that creates, develops, and carries out activities, policies and programs to influence public opinion or public reaction about an idea, a product, or an organization.
Usually the PR-management try to enhance the prestige, image or goodwill of a company in the eyes of customers, suppliers, government, media, competitors, shareholders, employees and the society as a whole. Typical means include the company's web site, press releases, speeches, publicity events or stunts, books, media, newsletters, brochures, and marketing collateral. Forum Comment on this PageCompare with: Stakeholder Value | Crisis Management | Corporate Responsibility | Corporate Transparency | Corporate Sustainability | Non-Governmental Organization | Lap Dog Theory | Guard Dog Theory | Watch Dog Model |
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End of description Public Relations. An explanation. |
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