|
|
Perceived Value Pricing |
Description of Perceived Value Pricing. Explanation. |
|
Definition Perceived Value Pricing. Description.
Perceived Value Pricing is a market-based approach to pricing wherein the price is set by estimating what the perceptions of potential consumers are regarding the value of the product.
Obviously market research is a very important component of this type of pricing. ForumCompare with: Psychological Pricing | Promotional Pricing | Competitive Pricing | Discount Pricing | Cost-plus Pricing | Standard Cost Pricing | Marginal Cost Pricing | Target Pricing | Penetration Pricing | Price Skimming |
| Return to Management Hub: Marketing
More on Management | Return to Management Dictionary | |
|
End of description Perceived Value Pricing. An explanation. |
|
|
|
|