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Perceived Value Pricing |
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Description of Perceived Value Pricing. Explanation. |
Definition Perceived Value Pricing. Description.
Perceived Value Pricing is a market-based approach to pricing wherein the price is set by estimating what the perceptions of potential consumers are regarding the value of the product.
Obviously market research is a very important component of this type of pricing.
Compare with: Psychological Pricing | Promotional Pricing | Competitive Pricing | Discount Pricing | Cost-plus Pricing | Standard Cost Pricing | Marginal Cost Pricing | Target Pricing | Penetration Pricing | Price Skimming |
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End of description Perceived Value Pricing. An explanation. |
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