Perceived Value Pricing

Description of Perceived Value Pricing. Explanation.

Join our management communities


Full Name:*
Company:
Street + nr:*
City:*
State:
Postal Code:*
Country:*
E-mail:*	(This will be your username)
	I agree to the Terms of Service.

Definition Perceived Value Pricing. Description.

Perceived Value Pricing is a market-based approach to pricing wherein the price is set by estimating what the perceptions of potential consumers are regarding the value of the product.

Obviously market research is a very important component of this type of pricing.

Forum

Recent User Comments

    			 
  			   Patricia Adedeji - England
  	       
  		     Research on Perceived Value Pricing
  	  		 "This method of pricing, I believe requires a lot of market research. The perceived price for the product may not cover the variable cost. This is a very quick way to run out of business and not even break even."
  			   
    	  		 1

Comment on this Page

Return to Management Hub: Marketing

More on Management | Return to Management Dictionary |

End of description Perceived Value Pricing. An explanation.