Online Corporate Reputation

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Description of Online Corporate Reputation. Explanation.

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  1. Summary
  2. Forum
  3. Best Practices
  4. Expert Tips
  5. Resources
  6. Print
 
Online Corporate Reputation

Definition Online Corporate Reputation. Description.


Online Corporate Reputation is people’s perception of a company and it's brand, based on information available via online media.


Because online media have become more popular over time, companies need to consider how their brand is perceived by online media users. Due to its peculiarities, such as the fast information flow and high level of interactivity, the world wide web surely is the fastest channel to build up or destroy a Corporate Reputation.


Protect Online Corporate Reputation

Companies that have invested considerably in their corporate reputation via traditional media channels (radio, TV, press), may see it undermined by Multitasking Consumers and through blogs, social networks, discussion boards and other websites. For this reason, any company needs to know what are the main topics of discussion that could potentially be harmful or beneficial for its reputation, and where the discussion is taking place.


Online Reputation Strategies

Online media can be both the best allies and the worst enemies of a brand or an organization. In order to build up or maintain a corporate reputation Bigmouthmedia, a global advertising agency, suggested 5 operational strategies that companies should adopt:

  1. Monitor and evaluate online reputation through an attentive screening of the main social media and blogs where discussion about the brand is taking place. Make sure that negative opinions do not overcome feedbacks of positive experiences to avoid what is known as social media disaster.
  2. When the climate on social media is positive, start promoting relationships with Stakeholders through this channel.
  3. Stimulate discussion via creation of posts, discussion groups, and testimonials. Make sure to reach and engage Opinion Leaders and Loyal Customers.
  4. Promote a responsible use of social media throughout the workforce. Any misuse by your own personnel can be dangerous and costly.
  5. Try to convert fan and potential customers through online media, promoting the Brand Identity with videos, insights, online events, games etc…

Online Corporate Reputation Forum
  The Need for a Social Media Firestorm Policy
Social Media Policy Companies aren't really set up to interact efficiently with individual customers. Companies are organizations, filled with teams of people, doing their particular tasks.

Companies have lots of customers. Individual cust...
     
 
  Social Media and Reputation Risk
Despite of the many advantages that social media can have for organizations - facilitated searching, open participation, networking, dialogue and a increased mobility in terms of information flows - these same dynamics also increase risks. Organizati...
     
 
  Quotes on Reputation. Quotations
Hi, do you know of a remarkable, humorous quote by a famous person or a proverb related to corporate reputations?
Please enter a reaction to share it for other people to enjoy! Please use this template:
Quote
Author Name (Year of Birth -...
     
 

Online Corporate Reputation Special Interest Group


Special Interest Group

 

Best Practices - Online Corporate Reputation Premium

Expert Tips - Online Corporate Reputation Premium
 

Six Steps for Integrating Social Media Into your Organization

In order to successfully integrate social media into your organization, six useful steps can be used. These are the following:
  1. DEFINE ...
    Usage (application): Social Media Integration, Using Social Media, Social Media for Business
 
 
 

Four Ways in Which People Experience Any Organization

The reputation of an organization depends mainly from the way that the organization’s constit...
Usage (application): Corporate Reputation, Customer Perception, Customer Experience Management, Online Reputation
 
 

Resources - Online Corporate Reputation Premium

Online Reputation Management

Presentation about online reputation management, including the following sections:
1. Definition of reputation management
2. Importance of r...
Usage (application): Online Reputation Management
 

Managing your Reputation: Definition, Value, Processes, Measurement Options

This presentation discusses the traditional approach towards managing your reputation. The presentation includes the following sections:
1. Intro...
Usage (application): Reputation Management, Corporate Reputation
 

Social Media for Organizations

This presentation provides interesting information about the usage of social media for businesses. The presentation includes the following sections: Usage (application): Social Media for Business, Online Business Identity, Corporate Reputation, Social Networking for Business
 

The Internet / Social Media Revolution

Video shows how fast social media is growing. And gives a clear status of the position of social media by 2014.
Great starter for a discussion, p...
Usage (application): Social Media, Internet Strategy, Internet Impact, Digital Revolution
 

Strategically Managing Perceptions for Improved Corporate Reputation

Concise presentation that provides an interesting framework for reputation management. It particularly focuses on 4 key activities that together form ...
Usage (application): Reputation Management Activities, Strategic Reputation Management, Reputation Perceptions
 
 

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Videos

Online Corporate Reputation
     
 

Presentations

Online Corporate Reputation
     
 

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Online Corporate Reputation
     

Compare with: Customer Experience Management  |  Unbranding  |  Positioning  |  Brand Personality Dimension  |  Brand Asset Valuator  |  Brand Identity Prism  |  Brand Management  |  Branding  |  Brand Loyalty

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This ends our Online Corporate Reputation summary and forum.

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