Mass Customization

Description of Mass Customization. Explanation.

Definition Mass Customization. Description.

Mass Customization is manufacturing in volume, but at the same time giving each individual customer something different according to his or her unique needs. The internet plays a key role in making it possible to make products of a wide variety at a unit cost that could once be achieved only through mass production of a standardized output.

Compare to Mass Production: everybody receives the same thing regardless of individual needs.

Compare also: One-to-one Marketing  |  Market Segmentation  |  E-Commerce  |  Undifferentiated Marketing

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End of description Mass Customization. An explanation.